Nichole Smith

  • Art Director
  • Bethlehem, PA

I function as an art director, writer, illustrator, designer, marketer, and artist. Friends call me Niche.

View Resume

Niche is an art director with over ten years of experience in graphic design, marketing, and brand management. Originally from Shohola, Pennsylvania, she graduated from East Stroudsburg University with a BA in Art & Design in 2006 and has since worked as Advertising & Marketing Artist for The Morning Call, Design Manager for Sodexo, Marketing Manager for Sustainable Energy Fund and Kistler O'Brien Fire Protection, and Graphic Designer for Adams Outdoor Advertising. As a member of The GLV AAF Education Committee and the Occupational Advisory Committee for LCTI, she has reviewed student portfolios and has spoken to local high schools and colleges about creative advertising, design & illustration since 2012. Currently residing in Bethlehem, she has received several Pennsylvania NewsMedia Association First Place awards, a Best in Show for design, as well as multiple Gold & Silver American Advertising Federation Awards.

For more information on work history, please visit http://www.linkedin.com/in/theartofniche/

Experience

Graphic Designer at Adams Outdoor Advertising

July 2018 – July 2020 Bethlehem, PA

Marketing Manager at Kistler O’Brien Fire Protection

May 2017 – July 2018 Bethlehem, PA

Marketing Manager at Sustainable Energy Fund

July 2016 – April 2017 Allentown, PA

Advertising & Marketing Artist at The Morning Call

May 2010 – July 2016 Allentown, PA

Design Manager at Sodexo

March 2014 – June 2015 Allentown, PA

Education

BA in Art & Design at East Stroudsburg University

2002 – 2006 East Stroudsburg, PA

Awards

Gold ADDY Award for Out-of-Home Campaign, GLV American Advertising Federation

“Agricultured” Campaign for Allentown Farmers Market

First Place: Special Section / Niche Publication, Pennsylvania NewsMedia Association

Go Street Product

First Place: Wild Card Category, over 75k circ, Pennsylvania NewsMedia Association

Garden of Eatin' Mix Cover

Second Place: Ad Campaign Using Multiple Newspaper Products, Pennsylvania Newspaper Association

Northampton County Seed ad

First Place and Best in Show: Wild Card Category, over 75k circ, Pennsylvania NewsMedia Association

Mayfair Poster

Gold ADDY Award: Illustration, GLV American Advertising Federation

Eat Your Heart Out Mix Cover Illustration

Silver ADDY Award: Illustration, GLV American Advertising Federation

Trivia Mix Cover Illustration

Clients

Lehigh Valley Economic Development Corporation, Allentown Artsfest, Alternative Gallery, Kistler O'Brien Fire Protection, The Lynx Golf Club, Fulfillville

Specialties

MarketingCopywritingIllustrationPhotographyDesignSocial MediaDigital Marketing

Skills

PhotoshopIllustratorIndesignAcrobatPowerpointPresentationsPublic SpeakingTrainingPhotographyTypographyLayoutPrintingProofingCopywritingCreative WritingCollaborationWorking IndependentlyBrainstormingArt DirectionEvent PlanningVideo Editing