Nichole Smith

  • Web Developer | Graphic Designer
  • Bethlehem, PA

I have experience as a designer, art director, writer, illustrator, marketing manager, artist, UI/UX designer, and web developer. Friends call me Niche.

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Niche is a web developer and graphic designer with fourteen years of experience in design, marketing, and brand management. Originally from Shohola, Pennsylvania, she graduated from East Stroudsburg University with a BA in Art & Design in 2006 and has since worked as Advertising & Marketing Artist for The Morning Call, Design Manager for Sodexo, Marketing Manager for Sustainable Energy Fund, Graphic Designer for Adams Outdoor Advertising, and Web Developer for Kistler O'Brien Fire Protection. As a member of The GLV American Advertising Federation and the Occupational Advisory Committee for LCTI, she has reviewed student portfolios and has given advertising & design presentations to local high schools and colleges since 2012. Currently residing in Bethlehem, she has received several Pennsylvania NewsMedia Association First Place awards, a Best in Show for design, as well as multiple Gold & Silver American Advertising Federation Awards.

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Web Developer at Kistler O'Brien Fire Protection

March 2021 – Present Bethlehem, PA

Graphic Designer at Adams Outdoor Advertising

July 2018 – July 2020 Bethlehem, PA

Marketing Manager at Kistler O’Brien Fire Protection

May 2017 – July 2018 Bethlehem, PA

Marketing Manager at Sustainable Energy Fund

July 2016 – April 2017 Allentown, PA

Advertising & Marketing Artist at The Morning Call

May 2010 – July 2016 Allentown, PA

Design Manager at Sodexo

March 2014 – June 2015 Allentown, PA


BA in Art & Design at East Stroudsburg University

2002 – 2006 East Stroudsburg, PA


Gold ADDY Award for Out-of-Home Campaign, GLV American Advertising Federation

“Agricultured” Campaign for Allentown Farmers Market

First Place: Special Section / Niche Publication, Pennsylvania NewsMedia Association

Go Street Product

First Place: Wild Card Category, over 75k circ, Pennsylvania NewsMedia Association

Garden of Eatin' Mix Cover

Second Place: Ad Campaign Using Multiple Newspaper Products, Pennsylvania Newspaper Association

Northampton County Seed ad

First Place and Best in Show: Wild Card Category, over 75k circ, Pennsylvania NewsMedia Association

Mayfair Poster

Gold ADDY Award: Illustration, GLV American Advertising Federation

Eat Your Heart Out Mix Cover Illustration

Silver ADDY Award: Illustration, GLV American Advertising Federation

Trivia Mix Cover Illustration


Lehigh Valley Economic Development Corporation, Allentown Artsfest, Alternative Gallery, Kistler O'Brien Fire Protection, The Lynx Golf Club, Fulfillville


MarketingCopywritingIllustrationPhotographyDesignSocial MediaDigital Marketing


PhotoshopIllustratorIndesignAcrobatPowerpointPresentationsPublic SpeakingPhotographyTypographyLayoutPrintingProofingCopywritingCreative WritingCollaborationWorking IndependentlyBrainstormingArt DirectionEvent PlanningVideo EditingHTMLCSS