Nichole Smith

  • Artist & Scribe
  • Bethlehem, PA

I function as a writer, illustrator, designer, marketer, podcast host, fine artist, event planner, and fortune-teller. Call me Niche.

View Resume

Niche is a professional designer and marketing manager specializing in illustration and photo shoot direction. Originally from Shohola, Pennsylvania, she graduated from East Stroudsburg University with a BA in Art & Design in 2006 and has since worked as Advertising & Marketing Artist for The Morning Call, Design Manager for Sodexo, Marketing Manager for Sustainable Energy Fund, Marketing Manager for Kistler O'Brien Fire Protection, and Graphic Designer for Adams Outdoor Advertising. As a member of The GLV AAF Education Committee and the Occupational Advisory Committee for LCTI, she has reviewed student portfolios and has spoken to local high schools and colleges about creative advertising, design & illustration since 2012. Currently residing in Bethlehem, she has received several Pennsylvania NewsMedia Association First Place awards, a Best in Show for design, as well as Gold & Silver American Advertising Federation Awards. Current personal projects include Preposterous Magazine and Preposterous Podcast.

For more information on work history, please visit http://www.linkedin.com/in/theartofniche/

Experience

Graphic Designer at Adams Outdoor Advertising

July 2018 – Present Bethlehem, PA

Marketing Manager at Kistler O’Brien Fire Protection

May 2017 – July 2018 Bethlehem, PA

Marketing Manager at Sustainable Energy Fund

July 2016 – April 2017 Allentown, PA

Advertising & Marketing Artist at The Morning Call

May 2010 – July 2016 Allentown, PA

Design Manager at Sodexo

March 2014 – June 2015 Allentown, PA

Education

BA in Art & Design at East Stroudsburg University

2002 – 2006 East Stroudsburg, PA

Awards

Gold ADDY Award for Out-of-Home Campaign, Greater Lehigh Valley AAF

“Agricultured” Campaign for Allentown Farmers Market

First Place: Special Section / Niche Publication, Pennsylvania NewsMedia Association

Go Street Product

First Place: Wild Card Category, over 75k circ, Pennsylvania NewsMedia Association

Garden of Eatin' Mix Cover

Second Place: Ad Campaign Using Multiple Newspaper Products, Pennsylvania Newspaper Association

Northampton County Seed ad

First Place and Best in Show: Wild Card Category, over 75k circ, Pennsylvania NewsMedia Association

Mayfair Poster

Gold ADDY Award: Illustration, Greater Lehigh Valley AAF

Eat Your Heart Out Mix Cover Illustration

Silver ADDY Award: Illustration, Greater Lehigh Valley AAF

Trivia Mix Cover Illustration

Clients

Lehigh Valley Economic Development Corporation, Allentown Artsfest, Alternative Gallery, Kistler O'Brien Fire Protection

Specialties

MarketingCopywritingIllustrationPhotographyDesignSocial MediaDigital Marketing

Skills

PhotoshopIllustratorIndesignAcrobatPowerpointPresentationsPublic SpeakingTrainingPhotographyTypographyLayoutPrintingProofingCopywritingCreative WritingCollaborationWorking IndependentlyBrainstormingArt DirectionEvent PlanningVideo Editing